Lead designer for all branding of a line of wood handled, retro-style kitchenware.
Responsibilities included: logo + branding creation - copywriting for packaging - packaging for over 85 items - print collateral and promotional materials - print catalog - e-commerce website design - photography direction - illustration - product surface artwork (pie plates, timer faces, etc.) - trade show artwork
Packaging + Branding
Selection of projects in which I created both branding and packaging artwork, collaborating with overseas vendors to achieve quality control.
-Suzie Q -Doughmakers -Cookie cutters
Packaging (for existing brand)
Selection of projects in which I worked within brand guidelines to create packaging artwork, collaborating with overseas vendors to achieve quality control.
-Jarware, for Wal-mart -Bakelicious
Hooray for patterns! You might be in search of surface design for gift, home, baby, or fashion items. If you would like to commission custom patterns or view additional patterns for licensing, please contact me here.
Green Beans + Sprouts
A daycare startup founded on an organic, green approach to childcare. It was important that we communicated the qualities of being highly individualized, nurturing, and lively.
Suzie Q Website
I created the Suzie Q e-commerce website, from initial layout sketches and branding elements, to organizing product content, to final launch. Working in Shopify, I collaborated with web developer Dave Pellegrin to bring the site to life.
Working within brand standards, I created the e-commerce website for Outset Grillware, working under the art director as the sole designer from start to launch. I handled all layout, created illustrations and icons, managed content, and collaborated with web developer Dave Pellegrin to launch.
Custom paper goods for weddings and parties. All illustrated elements either hand drawn, digitally drawn, or painted from scratch.
Tastes of Brooklyn
Brooklyn nonprofit Seeds in the Middle, which provides sustainable health and wellness programs for inner city kids, was holding an outdoor foodie fundraiser and needed a logo, branding, and collateral.
Back in the day when I started a job at a coffee shop, I made some tiny sketches of espresso drinks to help me learn as a first-time barista. Years later I came across the sketches and decided to make a little infographic. It's still a favorite. Maybe it's the nostalgia :).
Lettering is fun.
Cliffside Summer Book Cover
Cover illustration + layout for a children's chapter book about a summer camp adventure, where our heroine Abby finds a new friend in Bean, a small pinto horse.
Patterns designed for bake cups and laser-cut cupcake wraps. Festive chocolate mold and flip cookie cutters created for the fantastically cute brand, Bakelicious.
Suzie Q Print Catalog
Sole designer on project. 12 page catalog die-cut to match the retro-inspired shapes of the Suzie Q brand. Project required branding, layout design, production, photography direction, and copywriting.