Sole designer for across-the-board branding for a line of wood handled, retro-style kitchenware launched in 2015. Role included: logo + branding creation - copywriting for packaging - packaging for over 85 items - print collateral and promotional materials - catalog - e-commerce website - photography direction - illustration - product surface artwork (pie plates, timer faces, etc.) - trade show artwork
A daycare startup founded on an organic, green approach to childcare. It was important that we communicated the qualities of being highly individualized, nurturing, and lively.
Tastes of Brooklyn
Brooklyn nonprofit Seeds in the Middle, which provides sustainable health and wellness programs for inner city kids, was holding an outdoor foodie fundraiser and needed a logo, branding, and collateral.
Packaging + Branding
Selection of projects in which I created both branding and packaging artwork, collaborating with overseas vendors to achieve quality control.
-Suzie Q -Doughmakers -Cookie cutters
Packaging (for existing brand)
Selection of projects in which I worked within brand guidelines to create packaging artwork, collaborating with overseas vendors to achieve quality control.
-Jarware, for Wal-mart -Bakelicious
Hooray for patterns! They are some of my absolute favorite projects. You might be in search of surface design for gift, home, baby, or fashion items. If you would like to commission custom patterns or view additional patterns for licensing, please contact me here.
Custom paper goods for weddings and parties.
Working within brand standards, I created the e-commerce website for Outset Grillware, working under the art director as the sole designer from start to launch. I handled all layout, created illustrations and icons, managed content, and collaborated with web developer Dave Pellegrin to launch.
Suzie Q Website
I created the Suzie Q e-commerce website, from initial layout sketches and branding elements, to organizing product content, to final launch. Working in Shopify, I collaborated with web developer Dave Pellegrin to bring the site to life.
Lettering is fun.
Back in the day when I started a job at a coffee shop, I made some tiny sketches of espresso drinks to help me learn as a first-time barista. Years later I came across the sketches and decided to make a little infographic. It's still a favorite. Maybe it's the nostalgia :)
Print Catalog: Suzie Q
Sole designer on project. 12 page catalog die-cut to match the retro-inspired shapes of the Suzie Q brand. Project required branding, layout design, production, photography direction, and copywriting.
Cover illustration + layout for a children's chapter book about a summer camp adventure, where our heroine Abby finds a new friend in Bean, a small pinto horse.
Pattern: Bake Cups
Bake cup patterns and laser cut cupcake wraps designed and produced while at Fox Run Brands.
Festive chocolate mold and flip cookie cutters created for the fantastically cute brand, Bakelicious.