The Mini Pie Box is a Pittsburgh-based pie subscription venture. Long before launching, they knew they wanted their unique offering — making vibrant global flavors accessible and convenient in a home-baked pastry — to be reflected in their visual brand. I developed a visual identity that spotlights the portability, quirkiness, and handmade charm of the whole Mini Pie Box experience. Market research helped shape the brand to prepare for wider geographical distribution, specialty grocery stores, and e-commerce.