As a co-founder of Lilies +Loaves, I developed all visual and product/apparel design for the company. We first needed a visual brand to capture the hearts of our audience: mothers and families who value design, faith, and ethically made products.

The look and feel needed to be playful and handmade, but also elegant. Incorporating symbolism and hand drawn elements into the visual brand was important since the products are rooted in story and made in small batches by hand.

Click here to see fabric and apparel designs.