As the lead designer for the Suzie Q line, my charge was to create a peppy, confident, and friendly brand experience that draws from mid-century slang and aesthetics. We also wanted to emphasize the unique materials and personality of our retro-style kitchen tools. Created while at Fox Run Brands.

I was not only able to design the whole look for the brand, but was given the task of developing the brand voice for packaging, web, and print pieces. I worked with overseas vendors, executing packaging for items from a tiny timer to measuring cups to large colanders, and drove the process from initial concept to shelf-ready packaging.