Lead designer for all branding of a line of wood handled, retro-style kitchenware.
Responsibilities included: logo + branding creation - copywriting for packaging - packaging for over 85 items - print collateral and promotional materials - print catalog - e-commerce website design - photography direction - illustration - product surface artwork (pie plates, timer faces, etc.) - trade show artwork
Packaging + Branding
Selection of projects in which I created both branding and packaging artwork, collaborating with overseas vendors to achieve quality control.
-Suzie Q -Doughmakers -Cookie cutters
Packaging (for existing brand)
Selection of projects in which I worked within brand guidelines to create packaging artwork, collaborating with overseas vendors to achieve quality control.
-Jarware, for Wal-mart -Bakelicious
Hooray for patterns! You might be in search of surface design for gift, home, baby, or fashion items. If you would like to commission custom patterns or view additional patterns for licensing, please contact me here.
I created the Suzie Q e-commerce website, from initial layout sketches and branding elements, to organizing product content, to final launch. Working in Shopify, I collaborated with web developer Dave Pellegrin to bring the site to life.
Working within brand standards, I created the e-commerce website for Outset Grillware, working under the art director as the sole designer from start to launch. I handled all layout, created illustrations and icons, managed content, and collaborated with web developer Dave Pellegrin to launch.
Custom paper goods for weddings and parties. All illustrated elements either hand drawn, digitally drawn, or painted from scratch.
Lettering is fun.
Cliffside Summer Book Cover
Cover illustration + layout for a children's chapter book about a summer camp adventure, where our heroine Abby finds a new friend in Bean, a small pinto horse.
Patterns designed for bake cups and laser-cut cupcake wraps. Festive chocolate mold and flip cookie cutters created for the fantastically cute brand, Bakelicious.
Suzie Q Print Catalog
Sole designer on project. 12 page catalog die-cut to match the retro-inspired shapes of the Suzie Q brand. Project required branding, layout design, production, photography direction, and copywriting.