Brief:
Design a visual brand to capture the hearts of mothers and families who value design, faith, and ethically made products. The look and feel needed to be playful and handmade, but also sophisticated. Incorporating symbolism and hand drawn elements into the visual identity was a priority since the products are rooted in story, made in small batches, and have a hand drawn style.
Project Type:
Identity design + brand buildout
Package + collateral design
Digital design
Apparel design (For full apparel details, click here.)
Roles:
Art direction
Design
Illustration
Brief:
Develop a visual identity that establishes the Mini Pie Box in the market by spotlighting not only the uniqueness and value of its products, but also the joy of the Mini Pie Box experience. Visually outfit the brand for wider geographical distribution, specialty grocery stores, and e-commerce. Connect with consumers on an emotional level and communicate “adventurous, inspired comfort” - making customers into fans so they enjoy sharing the word and sharing the pies.
Project Type:
Visual identity design
Brand strategy
Collateral design
Roles:
Art direction
Strategy
Illustration
Brief:
Develop concepts for a Pennington program with Walmart celebrating 40 years of partnership. Make a pronounced nod to Pennington’s vintage brand look. Concepts only.
Project Type:
Visual branding
Retail display design
Package design
Roles:
Design
Brief:
Create a coffee concept that blends notes of both fanciful and practical. Personal project.
Project Type:
Identity design
Roles:
Design
Naming + concept
Copy
Brief:
Develop a peppy, confident, and friendly brand experience that draws from mid-century slang and aesthetics, emphasizing the unique materials and personality of our retro-style kitchen tools. Created while at Fox Run Brands.
Project Type:
Identity design + brand build out
Roles:
Lead designer
Package design + production (60+ SKUs)
Copywriting
Art direction (photo)
E-commerce site design (wireframes to developer handoff)
Illustration
Surface design
Collateral design
A collection of different logos (and a few process sketches) for both clients and personal projects.
Brief:
Create a branded Instagram grid and playful story graphics for client EAssist Dental Billing, bringing more fun, brand definition, and opportunities for engagement to their social media.
Project Type:
Social Media
Content creation and design
Roles:
Art direction
Copy
Illustration
Design
A sampling of package design solutions and design iterations.
Roles:
Design
Illustration
Brief:
Visual design for WHO hack-a-thon volunteer project.
Project type:
Visual design
Roles:
Design
Illustration